Bet365 Sportsbook may soon be on the market.

England’s billionaire Coates family is weighing a full or partial sale of one the world’s top sports betting operators, according to an article Thursday by our partner site Legal Sports Report, which cites an earlier report posted at The Guardian.

Denise Coates — who launched bet365’s online site in 2000 with her brother, John, after assuming control of the brick-and-mortar chain from their father — currently has a 58 percent ownership stake in the sportsbook and a sale could net the family up to $12 billion.

Potential bet365 sale options

The Guardian reports that bet365 Sportsbook has recently had discussions with Wall Street banks and U.S. advisers concerning a full or partial sale.

Among the reported sale options for the sports betting giant are:

• > A medium-term plan to float bet365 on the U.S, Stock Exchange.
• > A partial purchase by a to a private equity investor, with the Coates family retaining a stake
• > The sale of a pre-float stake to a private equity group
• > A spin-off of a portion of the business

In summary, bet365 is in the “beauty parade stage where companies sound out banks they think could help them extract maximum value from any deal,” according to The Guardian.

Bet365 eyeing U.S. growth

In addition to its native United Kingdom, bet365 also holds licenses in a number of countries worldwide, including United States, Argentina, Brazil, Canada, Denmark, Germany, Italy, Mexico, New Zealand and Spain.

Bet365 is currently operating in 13 U.S. states, but has designs on expansion, with Missouri being the most immediate target. The Show Me State will go live with online sports wagering in the coming months, and bet365 already has agreed to a partnership with Major League Baseball’s St. Louis Cardinals.

According to LSR, bet365 currently has less than a 3 percent U.S. market share.

Overall, though, bet365 is a true industry giant, raking in $833 million in pre-tax profits in 2024.