March Madness has finally reached the Sweet 16, and new customers betting on the games can win double on up to 10 of their favorite bets by using Caesars Sportsbook promo code PLAYRACEDYW.

The deal awards 10 100% profit boost tokens to first-time Caesars users who redeem the welcome bonus. The deal will be unlocked as soon as they bet $1 on any valid Caesars event, including the Sweet 16.

Caesars Sportsbook promo: Claim your welcome bonus

Caesars Sportsbook is one of the best online sports betting sites in America. Anyone who does not have an account at the sportsbook is eligible for the welcome offer.

Anyone who redeems Caesars Sportsbook promo code PLAYRACEDYW just needs to follow these basic steps to receive their profit boost tokens.

• > Click our Caesars promo code and select “Bet Now.”
• > Enter your information when prompted.
• > Enter Caesars promo code PLAYRACEDYW.
• > Submit a qualifying first-time deposit.
• > Bet at least $1 on any March Madness Sweet 16 matchup or in any valid Caesars market.

Follow these steps, and you will be accredited with 10 100% profit boost tokens. These tokens can be used at your discretion on any valid wager for up to $25 within their 14-day lifespan.

Profit boosts must be attached to bets before they are submitted, meaning that profit boosts assigned to losing wagers will not be returned to your account.

Click any of our Caesars links to read the complete terms and conditions for one of the top online sportsbook promo offers.

Caesars Sportsbook promo: Thursday Sweet 16 preview

No more fun and games ... the Sweet 16 means business. Twelve of analytics guru Ken Pomeroy's top 16 teams qualified for the regional semifinals, with Arkansas being the lowest-ranked team (36th) to earn a ticket into the second week.

Top-ranked teams Florida and Duke will be in action against 4-seeds Maryland and Arizona, both of whom have proven that they won’t go down without a fight.

The electrifying scoring attacks of BYU and Alabama will also go toe-to-toe, while Arkansas will look to become the 16th team since 1985 to win three straight tournament games as an underdog when it closes out the day against Texas Tech.

Here’s a look at the full Thursday March Madness Sweet 16 schedule.

• > No. 6 BYU vs. No. 2 Alabama (7:10 p.m. ET)
• > No. 4 Maryland vs. No. 1 Florida (7:40 p.m.)
• > No. 4 Arizona vs. No. 1 Duke (9:40 p.m.)
• > No. 10 Arkansas vs. No. 3 Texas Tech (10:10 p.m.)

Bettors who redeem Caesars promo code PLAYRACEDYW can use their profit boosts on any of these games if they choose. Four more Sweet 16 games are on tap Friday night.

Current Caesars customers can also take advantage of deals such as…

• Road to the Alamo: Earn a chance at winning tickets to the national semifinal by placing $10+ parlays.
• Profit boosts: Get higher odds and higher payouts for your favorite bets.
• Refer-a-friend: Receive $50 bonus bets every time a friend creates an account using your referral link.